Considering there’s more 1.5 billion websites around the world, standing out from the crowd has never been more critical. If you’re a realtor, whether you buy or sell homes, you need to get your ads to the right audience.
A common mistake real estate agents make is to confuse domain authority with page authority. But how can you learn the differences between the two and how does this relate to SEO?
We created this guide with real estate agents in mind. Read this guide for a breakdown of all three and find yourself heading to a high-traffic site fast.
What is Domain Authority?
Domain authority is a useful SEO metric (search engine optimization). You will see the status of your web property against the competition.
It lets you know the chances of your real estate company ranking in search engine results. Domain Authority, first invented by Moz, will give you a score from 1 to 100. 0 is the lowest score.
It is based on Moz’s Link Explorer web index tool. Their system enters several factors to determine this metric.
The quality of your links matters
The quality and quantity of your links will be taken into account. Backlinks are essential for a higher score. Backlinks are when another website links to yours. The more quality sites link to you, the higher your score will be.
Keep in mind that your domain authority may fluctuate. By working on sections of the website, you can improve the domain authority of the whole site.
have a plan
It is essential that you have a plan for each page and that you use keywords. Keywords are words or phrases that people type into Google. For example, houses for sale in Atlanta. Use high quality keywords that will attract the right audience to your site.
To rank higher:
- Update older content with fresh, relevant and additional content
- Create engaging content that will appeal to your audience
- Use relevant backlinks
- Use multiple channels including social media, email newsletters, etc.
- Know your competition
- See where the competition is getting their backlinks and if you can do the same
What is Page Authority?
Page authority is also used by Moz. It defines the ranking of your specific page in search engines.
Page Authority also uses a range of 1-100. The higher the score, the better the potential ranking.
Your homepage will often have the most authority over other landing pages. To rank higher, you’ll want to use high-quality content to show that you’re an expert in your field. It tends to be easier to increase a lower rank.
What is the difference?
Page authority looks at several factors, but does not include content optimization or keyword usage. Domain authority comes from the Moz Web Index tool. It includes several factors, including domains and links.
Page authority helps you define your actions to improve each page. Domain authority allows you to see your site against competitors. You will know the chances of your website ranking well in searches.
What is most important?
Both are important for your search engine optimization strategy. Focus on page authority first, as it can build faster than domain authority.
Have a helpful blog post on a trending topic for short term results. In the long run, your domain authority matters too.
A high domain authority helps your website as a whole. Build your domain authority and you will see an increase in your ranking potential for multiple pages.
Using these metrics in SEO
Search engines like Bing and Google use crawlers to gather information about content on the web. They will start on a webpage and follow internal links to pages on that site. Crawlers also access external links.
SEO looks at:
- Social measures
- Key words
- Keyword relevance
- external links
- Internal links
- Brand indicators
- Use of keywords
- Engagement and traffic
- And more
Going to these links will help crawlers understand what each page is about. Your links should make sense with the content. Never put too many keywords on a page either.
Check each individual page and its rank via page authority. If a page has a lower score, add high-quality links to increase its ranking. MozRank is often used by realtors and others to help improve their pages.
Building Authority Explained
Guest posts could help your results. Go to websites in the real estate niche where you can post reviews. Avoid guest posting on sites that are not related to real estate; you would only lead the wrong audience.
Many of them will allow you to link to your site in this article. This will help you get noticed on established and reputable sites.
Answer questions others might have on forums like Quora. You can then provide a link to your site.
This allows web crawlers to drive traffic to your page organically. Another popular forum is Reddit. Stay active, build your backlinks and provide relevant content.
Improve your authority with directories. Find site directories or resource pages. These directories are updated often to ensure that the links are still working.
Better understand SEO, Domain Authority and Page Authority
After exploring this guide to better understand SEO, Domain Authority, and Page Authority, you should see the importance of both. Remember to combine all three for best results.
Would you like to read more up-to-date and educational content for real estate agents? Then check out our other informative articles today. From rising rates to whether millennials are to blame for inflation, you can read it first here.