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When looking for a memorable, easily searchable and available domain name, many companies look to descriptive domains as a more authentic and memorable choice.
But what exactly is a descriptive domain and how can it benefit your business?
How can descriptive domains benefit your business?
Descriptive domains often act as short, easy-to-remember business cards for what a business is and what it offers. Descriptive domains have keywords to the left and right of the dot, as is the case with amazon.jobs or malaysia.travel. When businesses use every letter of their domain name, it makes it easier for customers to remember their website and find their business in the future.
Descriptive domains can also fuel search engine optimization. The more clarity there is in a domain name, the more likely that website is to be the top result of a quick internet search. If someone searches for “modern energy”, they will very quickly find modern.energy, an intuitive next click for the searcher of this set of keywords. Having a searchable domain is important for entrepreneurs because it can increase online traffic and lead to increased leads and conversions. Domain names that are easy to remember, descriptive and linked to brand identity are set up for SEO success and impact.
Related: Should Your Business Spend Thousands of Dollars for a Solid Domain Name?
What is the difference between a descriptive domain and a customizable domain?
Customizable domains generally refer to the word before the period in a descriptive domain, including a word that is not necessarily a dictionary keyword with a definable meaning. A brand domain can also be a powerful market differentiator, making brand websites easy to find and memorable. Entrepreneurs and brand builders are increasingly using both sides of the dot for their brand, as with the examples of pretti.cool, knowable.fyi, staud.clothing, cool.haus, and starface.world.
Related: Why Buying a Domain From Web Developers Isn’t a Good Idea
How Entrepreneurs Can Choose Between a Descriptive and Brandable Domain
The good news is that when it comes to descriptive or customizable domains, entrepreneurs can have it all. While both branded and descriptive domains have their advantages, no one really has to choose between the two, as many websites effectively use descriptive domains as branding. Companies like compound.finance and armoire.style, for example, use their domain names as a branding opportunity. Anyone visiting these websites will already know the names of the companies and their specialties.
While one-word brand domains using a generic domain extension like .com or .net or .co can be vague, brand domain names combined with descriptive extensions help to clarify more clearly what brands need. to tell a memorable story and contribute to the spirit. memorization for potential companies.
Using a descriptive domain extension, like what Amazon did for its telehealth portal Amazon.Care, uses the brand name while representing the service provided in a clear and memorable way. Combining a brand name with a descriptive TLD can make it easier to find a product or feature offered by a website, while helping businesses to make their brands clear. Currently, descriptive domains are widely available and are becoming increasingly popular in their adoption by emerging brands.
Related: 4 Tips for Launching a Successful Rebrand
